Agile of big data in marketing technology

Abstract

The challenges of big data require infrastructure for business intelligent from transactional data can scale cost effectively. Big data is a huge amount of data set and has different emphasis as compared to traditional data this challenges like visualization, privacy violation, transfer, sharing, etc. Larger data sets derived from analysis of additional information derivable from analysis of single large sets when compared with separate small sets allowing correlations to spot business trend prevent disease etc.

When we come to the challenges of data management and analytic in the intelligent economy we are likely to overwhelm organizations that are not opp. to big data technologies social interaction, facilities equipments, R&D simulation, mobile devices and physical infrastructure all contribute to the flow .in aggregate this is what we call big data in market technology.